Some people are lucky enough to find their soul mate, and some are even luckier to receive a diamond ring to represent commitment and eternal love, and well...some of us have to buy our own diamond rings, and that's pretty cool too.

The tradition of giving an engagement ring dates all the way back to ancient Rome. At that time the ring symbolized a mans ownership of a woman. Thankfully that evolved into something a little more romantic. Like the tradition of placing a ring on the fourth finger, for example. This was an Egyptian belief that this finger had a vein that led to the heart... now that's more like it!

The tradition of giving a ring with a diamond isn't all that ancient. It was born in 1477, when Archduke Maximilian of Austria gave a diamond ring to his love Mary of Burgundy. This became a tradition among the elite in Europe.

As wealth spread across the Atlantic, along with diamond rings, engagement rings took on a different meaning. In the days when a single woman was considered a ruined woman if she lost her virginity before marriage, a diamond ring was:

a) a token that the man was serious about getting married.

b) to provide a little compensation had that man walked out on her.

This became the tradition until the great depression hit. Of course this was a huge blow to the diamond industry and every other luxury product. Ladies now chose washing machines over diamonds. That was until DeBeers orchestrated a clever and sassy marketing campaign in which their famous “a diamond is forever” slogan was coined. Their marketing ran much deeper than a brilliant play on words. A huge focus was placed on movie stars engagement rings in the press and diamond rings were strategically placed in movies. Every girl wanted a piece of that and thus, this campaign solidified the association between engagements and diamond rings. Today it is estimated 80% of engagement rings are diamond rings.

But diamonds have always been synonymous with love, not just because of DeBeers. The word diamond is derived from the Greek work Adamus, meaning unconquerable. Greeks also believed the fire in the diamond reflected the constant flame of love.

Diamond rings have played a part in countless love stories and will continue to play a part in many many more.